Backlinks are nothing but the incoming links to a web page. When a page links to any other page, its called a backlink. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.
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Below are common terms related to backlinks that you should know:
1. Link Juice:
When a webpage links to any of your articles or your website’s homepage, it passes “link juice”.
2. No-Follow Link:
When a website links to another website, but the link has a no-follow tag, that link does not pass link juice.
3. Do-follow Link:
By default, all the links that you add into a blog post are do-follow links and these pass link juice.
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