SO THIS IS HOW GOOGLE EARN?

THIS IS HOW GOOGLE MAKES MONEY

By 2004, Google was to a great extent an organization concentrated on snatching the online promotions share. It was a market head in search advertisements on the work area. 
As the time passed, it was becoming ill of Microsoft's fits for keeping Google search as the default web crawler on Web Wayfarer (the prevailing internet browser at that point), which at last drove Google to build up their own internet browser, Chrome. What's more, it realized that work area would not remain the prevailing mechanism of web perusing for eternity. 
The pursuit was simply moving to cell phones when Google procured a little portable working frameworks organization called Android. The improvement of versatile working frameworks at Google was going on under Andy Rubin, Android Fellow benefactor, when Apple propelled the iPhone in 2007. 
It was an alert for Google. It was then when the endeavors on Android got pace since they didn't need Apple to become what Microsoft had become in the work area world. They figured what they would do if the passage to portable web went through Apple. Apple's predominance in portable would have imperiled Google's advertisement incomes. 
Google, in any case, developed Google applications for iPhone, that was and still is the significant wellspring of their portable advertisement incomes. Google paid Apple around $3 billion a year ago to keep Google search as default web search tool on iPhones. 
In any case, to keep the greater part portion of versatile promotions, they created Android as open source with the goal that the OEMs could change it and offered it for nothing to OEMs. The objective was to get the Google Applications as default applications on whatever number cell phones over the globe as could reasonably be expected and furthermore put Google in charge of advertisements to be run on outsider applications. 
No big surprise, the system worked out quite well as Google procures billions off portable promotion incomes today and has an advantage over OEMs to get Google Applications on their telephones. Around 85 percent of cell phones on the planet run on Android, filling the Google coffers through advertisement income from a huge number of Google Applications and promotions that they run on outsider applications. 
Thusly, Google makes billions of dollars by selling advertisements on our Android versatile screens while offering Android for nothing to OEMs, for the more number of OEMs embrace Android, the higher promotion incomes Google can anticipate. It likewise wins a piece of incomes through application and substance deals on Play Store.Maps isnt yet completely monitized. Google gives a base to numerous organizations to fabricate their applications yet that is a modest portion of the potential. Same is the situation with GIS organizations utilizing gmaps as base and even applications that utilization geofencing.
Location Based Advertising
  • Ads that show when you are near a point of purchase.  This is probably the most obvious one people think of and cite.
  • Ads that are aware of your physical/mental intention states.  Running out of gas?  Hungry? Looking for a place to crash?  Looking for a Taxi? Forgot your toothbrush?

Online to Offline Advertising (Extreme Behavior Ads)
  • Imagine peering in your Android-enabled device in a hotel room, the TV ads are now synced to your searching/browsing behavior.
  • Search ads that are location based.  Engaging the ads, adds it to a temporary contact (to call), or loads the location into Google Maps letting you navigate there.

GOOGLE MAPS


This is how google earn money through googgle maps
Storing up exact neighborhood and now hyperlocal information is the thing that google focuses on now. 
With stores and cafΓ© or lodging data caught indepth with programs like streetview inside, neighborhood guides, It can offer clients a superior seemless encounter by having alternatives to book a table, inhabitance n book an inn, flight check n ticketing. 
You can see now itself on maps, on the off chance that you open subtleties for a famous inn, the subtleties page will incorporate a cleartrip single line adv to book inn and flight. Cleartrip pays more as its a superior lead than one from an irregular hunt catchphrase. 
In somecases availibility can be checked inside the subtleties page. As google coordinates information like dates when high on prevalence , even hours for a bistro (check pro bistro london for a run of the mill example) unwavering quality improves and secures more clients. We profit by data n google by targetted adv. 
With route getting inbuilt even in nations like India alongside google now capacity to comprehend different accents inside english itself, its proposal motor will improve alongside expansion of more hyperlocal information on maps. 
Around early afternoon, as you drive , Now on Car will make recommendations of cafΓ©s dependent on your inclinations n current area and Linking to a table booking administration that pays google.  
This is how google earn money through googgle maps

Layering google information over maps and it out of nowhere turns out to be significantly more important.

Google Search making money:

Advertising: For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google uses technology from the company DoubleClick, to project user interest and target advertising to the search context and the user history.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program. Google's AdWords allows advertisers to display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked.
Targeted advertising
Companies use Google AdWords to have their results displayed to specific audiences, thanks to the search engine’s advanced algorithms. AdWords is a cost per click service, so if you do not click a link then Google does not make any money directly from your search.
AdWords brings in roughly 70 per cent of the company’s advertising revenue. In 2015 the top sectors advertising were finance, insurance, retail and travel and the most expensive search terms were insurance, loans and mortgage.
Google’s AdSense allows advertisers to join its network and display ads on its website. A large number of news websites in the UK use this service, so when you log on to scan the headlines, Google makes money and learns more about your browsing habits. Display advertising is usually charged at cost per page impression, because the huge volume of online traffic ads is often sold cheaply at a cost per thousand impressions.
Google Maps making money:
(1) Google Maps provide the “Google Maps API for Business” (pricing starts with $10k) which is used by enterprises.
Free API has certain limits, and it does not offer SLA, technical support, high resolution etc, so if companies which want to use google maps in production with SLA along with other enterprise features should consider paid offerings.
Google Maps for Business APIs pricing is divided in 3 categories-:
1. Public Usage -: Such as publishing maps for public view on your website where neither logins are required nor you charge anything to audience to view it.
2. Private Usage -: For e.g you use CRM and want to integrate google maps into it to make your sales team able to take better decision (behind the login)
3. OEM Usage (or White label) -: For eg. lets say you are creating an application which you'll be selling to your audience against some pricing, if you use Google Maps as a component of your application to enhance it, then it'll be considered as OEM (or white label) usage.
(2) The company recently announced new types of ads within Maps that analysts at Morgan Stanley believe could help the business deliver $1.5 billion in incremental revenue in 2017.
The new Promoted Pins ads in Google Maps nudge people into visiting businesses, like restaurants or gas stations, that appear along their route. Google is also rolling out other new local search features, like letting advertisers list special offers or local product inventory search bars.
(3) “Maps is an integral part of your mobile phone, and as users get more interested in the real world around them with A.R. and so on, I think Maps will continue to play a bigger role.” Pichai told an investment analyst. “It’s already impacting monetization very significantly for us with local search.”
One feature that users may already notice is localized search results. As an example, searching for “car wash” on mobile devices will bring up nearby businesses. Advertisers can pay to have their listings featured more prominently in map results, and this represents an opportunity for Google to capitalize.
“If you open Google Maps, you’re traveling or you’re out on a Friday evening, we start surfacing a lot more interesting information about what you can do, places to eat, and so on,” Pichai said. “Those are beginning to get good feedback from users, and I think that gives us an opportunity to add value there over time as well.”
Note: Content had been taken from various news sites and is liable/credited to respective authors.
Obviously, when you give something away for free, you don't earn any money from it directly. So another way of putting this question would be, how does giving away free usage of the Maps API indirectly drive Google's revenues? There are lots of ways:
  • By offering a free version, they gain market share which gets Google's logo on lots of websites, which drives Google's brand awareness to the wider public; this obviously has a financial value if it results in more of the public using Google's other services, because advertisers will pay more to reach them. This is probably the biggest business driver for providing the free API at the moment.
  • Increasing market share of maps also produces greater awareness of the paid version (Maps For Work), which drives revenue for that product.
  • Offering a free version makes it easy for developers to learn, which means they are more likely to turn to Maps For Work if they get a job where a higher volume is needed
  • Offering a free version provides them with a big pool of beta-testers who new features can be tried out on
  • Google gets a lot of good PR from providing excellent free software, which helps counteract the bad PR it gets from, for example, dodging taxes by hiding mountains of cash in Bermuda.
  • Google has always reserved the right to place advertising on the maps. At the moment this is limited to displaying businesses, some of which pay money to AdWords. When Google's market penetration among businesses is high enough, they will no doubt only guarantee to show businesses on the map if they pay for it.These all has an impact on google earnings 2019.
  • They also started earning through,google classroom,google docs,google drive,google translate,google maps,google news,google search,google chrome,google earth,google slides,google mail.
  • The free version of the API has usage limits, and if they wanted to squeeze more revenue out of it, they can simply adjust the limits down and tap existing users.
Maps is part of a portfolio of high quality free stuff that Google offer, but I have no doubt that Google has examined all these indirect revenues and options for future revenues (and probably more that I haven't thought of), and knows exactly how much they're worth.
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